Promoting Art with Integrity

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STEP I: Artistic Evaluation
Excerpted from Promoting Art with Integrity

Artists communicate through their art and usually have something special to say. An artist's self-expression stems from the subjective matters of taste and personal knowledge and ultimately opens the creative door to original art that will expand and test the artist's character and abilities, give the viewer a path into the artist's psyche, and become the main focus of the promotional process.

Artistic Creativity
The first objective is to develop unique artwork of high quality in composition and technique. Here are three suggestions for achieving this.

Survey colleges and universities
Seek innovative art departments with contemporary on-campus galleries; take courses from the best art instructors, while developing future contacts.

Be self-motivating
Work even when you are not inspired; set aside time to be in your studio even if you do not have a plan (just being among your unfinished works will lead you in the right direction); act on the artistic ideas nesting in your brain.

Produce quality art
Attract the viewer with your artistic statement; have patience while your art matures; refrain from marketing your art strategies until you develop a distinct style.

Progress Evaluation
The second objective is to evaluate your progress. Introspection is the key. Most people are too busy to take time from their daily routines to think about why they do what they do. The following questions and exercise will help develop the skills you need to find out who you are, where you have been, and where you want to go.

Ask questions
What are your artistic methods?
  What are your concerns?
  Why did you choose your medium?
  Are you happy with your current palette?
  Can you envision how your art will evolve?
  Are your goals realistic and attainable?
  Can you take rejection?

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Mom & Dad - Together Again

2005, cardboard, 19"x23"x19"

Make notes
Thoughts become clearer when you see them on paper. This exercise will help find the purpose of your art and assist you in learning and documenting relevant data about your artistic techniques and career. Keep a pen and pad, index cards, or scrap paper in areas you frequent: various rooms in your living quarters, your car, and your studio.

Devise a sorting system
Use labeled envelopes; there is no limit to the number of topics you can amass. Jot down your note and then sort it; each thought will be placed in the appropriate envelope heading.

Suggested envelope headings
Art Process: Themes, Technique, Color, Medium.
  Art Exposure: Solo, Invitational, and Juried Exhibits,
  Public and Private Collections, Awards.
  Biographical: Education, Professional Experiences, Goals, Volunteerism, Organizational Affiliations.

This sorting exercise will organize your ideas and give you a new perspective into your past, present, and future. Use these notes when writing your resume, artist's statement, and preparing to speak about your art to the public.

Be your most severe critic
Be objective; distinguish between your best and merely average artwork.
  Be unbiased when deciding if your art is worth presenting to the public.
  Consider how each individual piece of art reflects on your total output;

Be patient and systematic
Be aware of the response generated by your art.
  Choose an art market (geographical area)

Gather many points of view

  Be curious; research all facets of art.
  Visit art galleries and museums.
  Read avidly; study art history.
  Subscribe to art magazines and newsletters.