Promoting Art with Integrity, Step III:
Commercial Galleries | Cooperative
(Co-op) Galleries | Civic Galleries
Educational Galleries | Private Galleries | Religious Galleries
Art galleries are as diverse as the artwork they spotlight.
Although gallery agendas vary, finding exciting new talent and
educating the public are common goals. One way to learn about a
gallery's reputation is to interact with art agencies and other
artists. To grow with a newer gallery or to use the prestige and
experience of an older, established gallery are two of the many
choices artists must consider when looking for a sound
artist-gallery match. Other considerations are common trust and
Unfortunately, many artists will vie for space in the same
galleries, making the selection process competitive. When you are
given the opportunity and entrust your art to a gallery, the
following questions should be addressed.
What does the art gallery expect from the artist?
What can the artist expect from the art gallery?
If showing in a gallery is your goal, it is important to visit
the targeted space before submitting your artwork. This initial
visit tells you if your style and media make for a good
artist-gallery match. To see firsthand how the gallery spotlights a
one-person or group show, you should visit the space during an
opening reception and then again during regular business hours, when
the gallery may be less hectic and the director more accessible.
Five in Combat, 1986, bronze, 10"x11"x10"
moving on to Step Three, take time to
review and answer the following questions to determine if you are
prepared for this next step.
Do you have a unique product?
Do you have a promotional
Have you considered and
developed promotional goals, strategies, and guidelines, such as
a realistic plan to test your successes and shortcomings in the
Have you researched and
evaluated your objectives and planned an attainable course of
action to put your art-product in the
Do you know your geographical
area of interest and have you wisely-selected a market to suit
your art and comfort level?
Do you have realistic
objectives -- a one-, five-, or ten-year career plan for you and
your art; How are you and your art perceived by others?