Promoting Art with Integrity
 

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  Table of Contents  Step One  |  Galleries

 

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Galleries
Excerpted from Promoting Art with Integrity, Step III: Exposure Modes

Exhibition Spaces
Commercial Galleries
 | Cooperative (Co-op) Galleries | Civic Galleries
Educational Galleries | Private Galleries | Religious Galleries

Art galleries are as diverse as the artwork they spotlight. Although gallery agendas vary, finding exciting new talent and educating the public are common goals. One way to learn about a gallery's reputation is to interact with art agencies and other artists. To grow with a newer gallery or to use the prestige and experience of an older, established gallery are two of the many choices artists must consider when looking for a sound artist-gallery match. Other considerations are common trust and similar objectives.

Unfortunately, many artists will vie for space in the same galleries, making the selection process competitive. When you are given the opportunity and entrust your art to a gallery, the following questions should be addressed.

    What does the art gallery expect from the artist?
    What can the artist expect from the art gallery?

If showing in a gallery is your goal, it is important to visit the targeted space before submitting your artwork. This initial visit tells you if your style and media make for a good artist-gallery match. To see firsthand how the gallery spotlights a one-person or group show, you should visit the space during an opening reception and then again during regular business hours, when the gallery may be less hectic and the director more accessible.

       
             
     Five in Combat
, 1986, bronze, 10"x11"x10"

BEFORE moving on to Step Three, take time to review and answer the following questions to determine if you are prepared for this next step.

  • Do you have a unique product?

  • Do you have a promotional package?

  • Have you considered and developed promotional goals, strategies, and guidelines, such as a realistic plan to test your successes and shortcomings in the art field?

  • Have you researched and evaluated your objectives and planned an attainable course of action to put your art-product in the public's view?

  • Do you know your geographical area of interest and have you wisely-selected a market to suit your art and comfort level?

  • Do you have realistic objectives -- a one-, five-, or ten-year career plan for you and your art; How are you and your art perceived by others?